A/B testing for marketing emails

It would be useful to have A/B testing as a feature in order to be able to test messaging and compare responses to see what sticks better with our constituents.

  • Guest
  • Oct 5 2020
  • Reviewed: Voting Open
Communications
  • Attach files
  • Luke Stitzinger commented
    October 05, 2020 20:21

    While we don't have a first-feature for A/B testing, you can already do this using the tools you have:

    • Start by creating two different mailings, separated with an A or B as a title suffix.

    • Send out each to a test group of your constituents.

    • View the results of each to see which one faired more favorably.

    • Then, proceed to send that mailing to the remainder of your constituents.

    Let us know how this worked out for you, and if you're looking for any tips, you can always post in the Community: https://community.blackbaud.com/forums/viewcategory/535. We are blessed with an amazing group of people who all help to support each other in the common goal of furthering His mission!

    Attachments Open full size

Related ideas